Help me choose

Help me choose my TV
The Frame

The Frame
The Serif

The Serif
Lifestyle TV Accessories

Lifestyle TV Accessories

More than just a TV

The opportunity to express yourself. In your space, your own unique way.

Your Art Gallery on TV

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The Frame displays a beautiful work of art.

See our Lifestyle TVs in use

Lifestyle TVs

The Frame with Art Store

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A woman is looking at various art frames. A woman is looking at various art frames.
Lifestyle TVs

The Frame with Customization

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The Frame TV hangs on the wall, displaying a work of art. The Frame TV hangs on the wall, displaying a work of art.
Lifestyle TVs

The Frame with Matte Display

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The Girl With the Pearl Earring painting is shown on The Frame TV with a matte display. The Girl With the Pearl Earring painting is shown on The Frame TV with a matte display.

Which Lifestyle TV is right for you?

  • Uniqueness

  • Screen Size

  • Color

  • Picture Quality

The Frame The Frame
The Frame
  • Modern Frame Design
  • 65"/55"/43"
  • Black (With various bezel styles and colors)
  • QLED
The Serif The Serif
The Serif
  • I shape Design TV
  • 55"/43"
  • Cloud White
  • QLED

* For more information, please check the detail page of each product.

The Frame

Your Art Gallery on TV

Designed like a slim picture frame, The Frame is an art TV that lets you beautifully display works of art. Access a diverse selection of world-renowned artwork on the Art Store and enjoy them on our Matte Display.

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The Serif

Unconditionally Beautiful

With its signature ‘I’ profile, The Serif looks great from all angles so it will look beautiful anywhere in your home - with or without the detachable stand. Thanks to QLED and Matte Display technology, you can watch your favorite content in 4K resolution with drastically reduced glare.

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The Serif TV is placed on a stand in a kitchen area, where a woman arranges flowers on a nearby counter. The Serif is placed on top of a wooden countertop and displays an image of outdoor hiking. The Serif in Ambient Mode is placed on top of a stand in a different living space. The Serif is placed on top of a stand in a sunny open space, with paper sketches attached to its back.
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Accessorize your Lifestyle TVs.

Discover the accessories to match your TV and optimize your viewing experience.

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* TV and accessories sold separately.

Customizable Frame

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Different bezel options for The Frame. Different bezel options for The Frame.

TV Stand

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A man watches a TV with an Auto Rotating Stand. The TV displays a painting of flowers in portrait mode. A man watches a TV with an Auto Rotating Stand. The TV displays a painting of flowers in portrait mode.

Help Choose my TV

Discover your ideal TV and make it yours in a few simple steps.

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A portion of a majestic mountain range in the background is captured on a screen with highlighted borders. A portion of a majestic mountain range in the background is captured on a screen with highlighted borders.